In today’s world of real estate, most real estate agents find themselves wanting more out of the listing photography their provided. Most agents will hire a virtual tour company to come and shoot their listing and they’ll get a set of HDR images that don’t look good in the MLS. So why do the HDR images you get from tour providers look fuzzy with muddy colors and lack sharpness. The answer has to do with a couple of reason actually. One of the main culprits behind these issues are because virtual tour photographers use HDR technology which is basically where they take several images of the same shot a varying exposures and then use software to combine them all into one. What happens is colors aren’t accurate causing them to be muddy and fuzzy. HDR images also lack proper contrast so the whites are never white and the blacks are never black. Lastly, virtual tour companies process their images in a large sized format. In particular they sharpen their images at a size 3-4 times that of what actually is displayed on in the MLS. In order to have properly sharpened images, they need to be sharpened and optimized for the exact format that they’ll be displayed at in the MLS. Another problem with virtual tour companies is that the images you’re provided are optimized and processed for web viewing in virtual tours, etc. and not printing. Images on the web are displayed at 72dpi(dots per inch) while images processed for printing need to be 300dpi so the images provided by tour companies don’t print well on brochures and flyers. The quality needed for professional printing is 4 times higher than that of normal web ready or virtual tour ready images. We like you ran into these same issues as agents which is why we now provide three sets of images for each of our listing photography clients. Each client gets a set of images for the web/virtual tours, print ready at 300dpi, and MLS ready of optimum clarity and sharpness. We do all of this and very cost effectively. If you have any questions or would be interested in us shooting your next listing, please contact us today.
In an a Wall Street Journal article on real estate photography, the WSJ indicated “listings with nicer photos gain anywhere between $934 and $116,076.” The graph above details pretty clearly how you as a Realtor or homeowner are are likely to receive thousands more if you list your home using Professional DSLR photography than if you used a simple point-n-shoot camera to take the photos yourself.
Most agents don’t have thousands of dollars to spend on camera gear, supplemental lighting, and software. Most agents also haven’t spent years developing the necessary skill to learn how to properly compose, light, and edit real estate photos. So unless you have thousands of dollars to invest alongside the years necessary to learn the trade, it’s highly recommended that you leave photography to a professional real estate photographer. It will not only save you time and money but it will also gain you time and money. At Alton Clark Photography we produce the quality necessary to bring higher values to your listings while also saving you substantial time as we can access your listings if they possess an eKey or combination lockbox. You can then focus the extra time you save to grow your business. Below are some other points we thought you might find interesting.
Homes shot with a DSLR camera:
- Receive an average of 61% more views than their peers across all price tiers.
- Have a 47% higher asking price per square foot.
- Have an increased likelihood of selling for homes priced above $300,000.
The old saying a picture is worth a 1,000 words is so true but when it comes to selling your home, it’s more like a picture is worth $1,000. What I’m referring to is a study done by REDFIN in conjunction with the National Association of Realtors on the value of professional photography when listing your home. As you can see in the graphic, the impact professional real estate photography can have is worth a lot of money. In today’s market, 90% of home buyers begin their search on the internet for their next dream home. Another vary telling fact is that the average person only looks at the first image and typically only gives it three seconds before moving to the next property. If you only have three seconds to capture a potential buyers attention, then you need to focus on getting professional real estate photography for your home so you stand out from the competition. Standing out from the competition typically leads to a quick sale and in many cases multiple offers. When you factor in the additional potential of receiving thousands of extra dollars, it’s pretty clear to see where you need to invest your marketing efforts. If you need professional Orlando Real Estate Photography Services, please contact us today.